Privacy Policy


This website is owned and operated by Cakey Monster Limited. We are registered in England and Wales under registration number 11105179, and our registered office is at 22 West Hampstead Mews, London, NW6 3BB.

At Cakey Monster Limited we are committed to safeguarding the privacy of visitors and service users to our website. In this policy we explain how we use any personal information we collect about you when you use this website.

What personal information do we collect about you?

We collect personal information about you when you register with us or place an order for products or services. For registered users this will include your full name, billing address and email address. If you are a guest user of the website your email address will be collected during the checkout process and your billing address (in the event you use a credit card to pay).

We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. Website usage information is collected using cookies.

How is the information about you stored?

All the personal information we process is processed by our staff in the UK and is stored on encrypted servers. No third parties have access to your personal data unless the law allows them to do so.

We have a Data Protection regime in place to oversee the effective and secure processing of your personal data. Any links to invoices, mails etc. that may contain sensitive information are protected by a unique key that will be sent to you as part of the URL.

How long do we keep your personal information for?

We shall not keep your personal information for any longer than necessary. Your personal information and all related data (e.g. content of basket) will be retained for no longer than 12 months following the date of your last order at the end of which period it will be deleted from our online systems automatically.

How will we use the information about you?

We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.

We use your information collected from the website to improve your experience (address book, calendar) and to inform you about any available offers and discounts. We may process data about your use of our website and services. The usage of this data will be for the purposes of analysing the use of our own website and services.

We will not share your information for marketing purposes with any other company.


We would like to send you information about products and services of ours which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.

You may at any time update the method in which you wish to receive our marketing by updating the options in your account settings, which will take place immediately.

You have a right at any time to stop us from contacting you for marketing purposes and can do this by updating the options in your account settings, which will take place immediately.

If you no longer wish to be contacted for marketing purposes please click here.

Access to your information and correction

You have the right to enquire a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the following address.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate or out of date.

Right to object

You have the right to object to the processing of your personal data, (where applicable). This only applies where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

For further information visit or

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 29th January 2019.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

  • by email, using;
  • by post, to Cakey Monster HQ, 22 West Hampstead Mews, London, NW6 3BB;
  • by telephone, on 020 7846 2136.